I remember when all you needed to thrive in business was a good product, honest service and and a single listing in the Yellow Pages. Looking back that was all that was really required to carve out a living and a decent one at that. Coupled with referrals and repeat business it seemed to work and it did, for a very long time.
I’m always having people challenge me when it comes to investing in a website. “I run on referrals, I’ve been doing business like this for 35 years, I don’t need a website”. Whilst I agree on most of this statement it’s the “I don’t need a website” that bothers me. Don’t get me wrong, I’m not having a go at the intelligence of those who say it, in fact some have had hugely successful businesses, I just want to point out that we’re living in a different era now. If it were still 1985 I would agree, splurge on a huge business listing in the Yellow Pages, hand out your business card whenever you can and those in your surrounding suburbs would flock to you. The only problem is it isn’t 1985 anymore and your competition is investing in a digital business card which can reach millions. The “I don’t need a website” comment is business suicide, you may not want a website but the reality is YOU NEED ONE.
With thousands of other businesses competing in your space there has never been a more crucial time to get your name/brand/product out there. The landscape has changed and this is great on so many levels. You can reach millions of customers without having to leave your home, you can showcase your exquisite workmanship to those who have never heard of you, talk about an ongoing referral generator!
Unless you are in possession of the Dolorian and you can go back in time and live in the 80’s again, please call us for an honest to goodness website.We want you to continue to thrive and not get left being. You’ve worked too hard for too long! So next time you’re updating that old piece of equipment think of updating your advertising strategy and give Diamond SEO a call.